Expo's USA Pavilion Team Charrettes at BRC Imagination Arts

May 1, 2026

Expo 2031 Minnesota, USA’s USA Pavilion leadership team recently convened a collaborative creative charrette at BRC Imagination Arts to advance the vision, storytelling, guest experience, and strategic development of the USA Pavilion for the first International Horticultural Exposition in U.S. history.

The charrette session brought together Expo leadership, creative strategists, experience designers, technical partners, and our advisory team to explore how the USA Pavilion can become a signature American destination experience — one that reflects innovation, horticulture, culture, hospitality, technology, entertainment, and the evolving relationship between humanity and nature.

Centered around Expo 2031’s theme, Human / Nature — Where Humanity and Horticulture Meet, the workshops explored:

• Pavilion storytelling and narrative architecture

• Immersive guest experiences

• Greenhouse design

• Technology-enabled experiences

• Water, landscape, and sensory environments

• Hospitality and VIP programming

• Educational and cultural engagement

• Broadcast and global media opportunities

• Long-term legacy and post-Expo activation

The charrettes also focused on how the USA Pavilion can serve as both the symbolic and experiential heart of Expo 2031 welcoming millions of visitors into a distinctly American journey through gardens, innovation, creativity, and public experience.

As Official Creative & Experience Partner, BRC Imagination Arts is helping shape the early creative direction and experiential framework for the USA Pavilion alongside Expo 2031 leadership and partner teams.