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AIPH SYDNEY MEETING
March 8-13, 2026
Expo 2031 Minnesota, USA Announcements
USA PAVILION VISION & CONCEPT REVEAL
“Expo 2031 Minnesota USA will welcome the world to discover how humanity and the living world can flourish together to build the communities of the future.”
The USA Pavilion will present the vision “Where the American Dream Meets the Living World.”
Designed as both a national showcase and a global gathering place, the pavilion will invite visitors from around the world to explore the evolving story of the United States through immersive storytelling, living landscapes, innovation showcases, and cultural programming.
The pavilion will celebrate the enduring spirit of the American Dream of innovation, entrepreneurship, creativity, resilience, and community while demonstrating how human ingenuity and the natural world can flourish together in a regenerative future.
Inspired by Minnesota’s identity as “the land where the water reflects the skies,” the pavilion will be organized around three elemental forces: Land, Water, and Sky. Living gardens, reflective water landscapes, and open-sky architecture will create a setting where visitors experience the landscapes, ideas, and aspirations that define America.
Official Creative & Experience Design Partner
Christian Lachel, Chief Creative Officer of BRC Imagination Arts, shares:
"The greatest pavilions don't just show you a nation they let you step inside its story. The USA Pavilion at Expo 2031 will celebrate what makes the American Dream enduringly alive: the belief that innovation, nature, and human creativity can shape a better world together."
About BRC Imagination Arts
BRC Imagination Arts is a full-service strategy, design, and production company that transforms how people feel, think, and connect. For 45 years, BRC has turned brand and cultural stories into destinations built for lasting change, powered by Deep Story™ and guided by a creative philosophy called Magic with Heart: the belief that imagination and precision belong together, and that the best work moves hearts and moves numbers in equal measure.
Our portfolio includes Johnnie Walker Experience on Princes Street, the Rock and Roll Hall of Fame, Las Vegas Raiders Allegiant Stadium Tour, Great Wolf Lodges, and World Expo pavilions for nations and corporations across the globe, from Shanghai and Milan to Osaka 2025. Proudly independent, with more than 500 international awards, BRC remains the most trusted name in transformational experience design.
Shanna Woodbury Named
Executive Director of the USA Pavilion
Expo 2031 Minnesota also announced the appointment of Shanna Woodbury as Executive Director of the USA Pavilion.
In this role, Woodbury will oversee the pavilion’s strategic development, international coordination, and operational planning, working closely with Expo leadership, federal partners, international delegations, and private sector collaborators to ensure the pavilion delivers a world-class experience and represents the United States on the global stage.
“World Expos are extraordinary platforms for global exchange and collaboration,” said Shanna Woodbury, Executive Director of the USA Pavilion. “The USA Pavilion will welcome the world to experience the creativity, innovation, and optimism that define the American spirit, while showcasing how humanity and the living world can thrive together.”
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